Online Spending - Spurred by Social Media - Already Tops $16 Billion this Holiday Season
28 Percent of Holiday Shoppers Say “Social Shopping” has Influenced Holiday Purchases
Online retail spending has topped $16 billion in the United States for the first 36 days of the 2009 holiday shopping season ending December 6. according to comScore lace wigs(Piaget Watches Replica). an online research firm based in Virginia. This is a 3-percent increase over the corresponding days last year. Social media has had a strong influence on purchases made by online shoppers this year.
comScore found that 28% of the responding online shoppers in a poll said social media like Facebook and Twitter have influenced their shopping decisions. Facebook calls this trend “Social Shopping.”
"We are getting our first real glimpse at the impact social media will play on commerce as we enter the next decade Replica Watches." comScore Chairman Gian Fulgoni said in a statement.
"Social media really appears to be emerging as an important marketing channel this holiday season.” Gian Fulgoni continued. “Its emergence is being driven by increased consumer adoption of these technologies and the exponential growth in digital world-of-mouth that is occurring over this medium."
In the poll Replica Watch. comScore found that consumer-generated product reviews were the most cited social media purchase influences. Others said they were influenced by an expert product review. followed by a Facebook fan page(Replica Swiss Chanel Ceramic). and a Facebook friend's recommendation. Twitter influences were company recommendations followed by "tweets" from a friend.
The Kodak Company and J.C. Penney are using Facebook Fake Watch. the world's largest social-networking site with more than 350 million users and Twitter with more than 58 million users. to lure shoppers searching for bargains online.
"Having a social media marketing strategy makes sense for retailers in this environment. because it's cost-effective and shows an effort to get closer to one's customers Omega Watches Replica Watch." Gian Fulgoni concluded.
Social Shopping
Seven percent of survey respondents said they followed a company's Facebook fan page to receive alerts on sales and deals. while 5 percent said they follow Twitter. J.C. Penney has about 627 Replica Watch.000 fans on its Facebook page and 3.200 followers on Twitter. Kodak has 47.000 on Facebook and 13(Franck Muller Replica Watches).000 followers on Twitter.
Tom Arrix. vice president of U.S. sales at Facebook said. "The momentum continues this holiday season as companies really start to value two-way communication. "Social shopping" is the main new e-commerce trend on the site.”
Kodak offers a Facebook application that lets users to create photo albums. send messages and share pictures. J.C. Penney's Facebook fan page lets users exchange recommendations about gift-buying.
Nick Bomersbach. director of jcp.com – JC Penney’s online store. said. "Our customers are spending a lot of time connecting with each other in these online communities. and we want to be there." "Oftentimes they're talking about brands and J.C. Penney(Replica Zenith Watch). and we want to have an open avenue to have that dialogue."
Social Shopping has already had a strong impact on online holiday shopping in first 36 days of the 2009 holiday season and will undoubtedly have a tremendous impact on the remainder of the season and seasons for years to come.
Best Replica Watches & Fake Watches WebSite Links:
Chistina Louboutin - http://www.hot-replicas.com/Chistina LouboutinDA